Similar to selecting a scientific journal to publish your research, it's important to consider an appropriate audience for your BI efforts. Beginning the BI activity development process with the audience in mind will help frame your thinking and determine the potential partners required to accomplish your goals.
To avoid a common pitfall, we encourage you to work through the wizard focusing on one audience at a time. If you would like to incorporate multiple audiences into your efforts, we recommend going through the wizard once for each audience and then integrating the wizard reports into a single plan.
There are many audience options for you to consider. When deciding which audience to work with, you should contemplate the benefits of the proposed BI activity to society. Listed below are descriptions of audiences scientists commonly address with their BI efforts. After reviewing the options, please select an audience of interest from the "Audience" drop down menu at the bottom of the page.
For additional information on the importance of focusing on a specific audience, as well as key audiences to work with, check out the video.
Who is this audience?
This audience is defined as policy makers at both the local and national level, including congressman, senators, coastal managers, and political affiliates (staffers). Please note when dealing with this audience that it is not a major focus of COSEE NOW. Therefore, after proceeding through the wizard, we recommend that you consult with agencies such as Coastal States Organization (http://www.coastalstates.org/), your local National Estuarine Research Reserve System (http://www.nerrs.noaa.gov/), or AAAS (http://www.aaas.org/) for help with your broader impact projects.
Why is it important to work with this audience?
* Demonstrate the linkage between discovery and societal benefit by providing specific examples and explanations regarding the potential application of research and education
* Integrate research into broader programs and activities of national interest
* Provide information for policy formulation by Federal, State or local agencies
Who is this audience?
This audience includes students and professors from universities, academies, colleges, seminaries, and institutes of technology.
Why is it important to work with this audience?
* Foster a scientifically literate population
* Enhance the future workforce
* Increase the ability to solve future challenges (i.e. energy, health, environment, and national security)
* Increase America's global competitiveness
* "Disseminating, using, and maintaining knowledge"-Science and Engineering Indicators 2010
Who is this audience?
This audience is described as those individuals or groups who work outside of academic institutions or government agencies, including private companies.
Why is it important to work with this audience?
* Identify and establish collaborations between disciplines and institutions, among the U.S. academic institutions, industry and government and with international partners
* Moving academic advancements into the commercial sector
* Stimulate and support the development and dissemination of next-generation instrumentation, multi-user facilities, and shared research and education platforms
* Maintain, operate and modernize facilities and science and technology centers and engineering research centers
* Upgrade campus research facilities
Who is this audience?
This audience includes students from Kindergarten to High School who attend public or private schools or are in a homeschool program.
Why is it important to work with this audience?
* Foster a scientifically literate population
* Enhance the future workforce
* Increase the ability to solve future challenges (i.e. energy, health, environment, and national security)
* Increase America's global competitiveness
Who is this audience?
This audience includes teachers from public or private schools or in homeschool associations who educate students in grades Kindergarten through High School.
Why is it important to work with this audience?
* Foster a scientifically literate population
* Enhance the future workforce
* Increase the ability to solve future challenges (i.e. energy, health, environment, and national security)
* Increase America's global competitiveness
Who is this audience?
This audience includes people of all ages who are are interested in science and may or may not be well informed about science or scientific activities.
Why is it important to work with this audience?
* Increase the public perception of science for voting purposes
* Improve decision making skills of the public
* Foster a scientifically literate population
Who is this audience?
This audience is defined as follows*:
Underrepresented - Refers to persons from racial and ethnic groups whose enrollment in STEM education or participation in STEM professions is much smaller than that group's representation in the general population. African Americans, Hispanics/ Latinos, and Native Americans and Pacific Islanders currently fit this definition.
Underserved - Often used interchangeably with “underrepresented,” particularly as it relates to the sciences and engineering. Specifically, it is used to promote access and opportunity to persons of diverse backgrounds— racial, ethnic, gender, religious, age, sexual orientation, disabled, and other populations with limited access—to decent and affordable housing, gainful employment, and other services.
*based upon the definitions outlined by NASA
Why is it important to work with this audience?
*Increase diversity in STEM fields